About Dojo Web Group


Meet Our Savvy Central Coast SEO and Web Design Experts

As an award-winning digital marketing agency, Dojo Web Group specialises in SEO, website design, and development for Australian businesses, non-profits, and charities. Since 2012, the husband and wife team of Greg and Rachel O'Rourke, has been building websites internationally, initially focusing on the music education niche. However, our services have since expanded to help businesses take advantage of the digital space.

With Dojo Web Group, businesses can rest assured that their online presence is in good hands and that they are getting the most out of their digital marketing efforts. We provide reliable and modern website designs, SEO, and related web services to help businesses maximise their online presence. Our method is results-oriented, and we collaborate closely with clients to develop solutions tailored to meet their requirements.

About The Founder

Greg O'Rourke, the Founder

Greg O’Rourke

The success of Greg O’Rourke’s online business is a testament to his expertise in his field. In 2013, he created Fretdojo, a guitar website, which he made globally accessible using SEO techniques. His YouTube channel, which has over nineteen thousand subscribers, demonstrates his SEO proficiency. He was also recognised for his outstanding performance and skills during his formal training with Matt and Liz Raad at the eBusiness Institute.

Guiding Principles:

How We Approach Business

Philosophies reflect the identity of a company – who they are, what they stand for, and how they do business. At our company, our philosophy is at the heart of everything we do, and we’re proud to share it with our customers, partners, and employees.


At the core of our company lies the value of kaizen, the Japanese philosophy of continuous improvement. Small, incremental changes can lead to significant progress and long-term success.

With kaizen as our guiding principle, we empower our team to work collaboratively to identify opportunities for improvement and implement solutions that drive efficiency, productivity, and innovation.

By embracing the Kaizen mindset, we create a culture of continuous improvement where every team member is encouraged to contribute to the company’s success. As a result, we can achieve sustainable growth and long-term success by eliminating waste, improving processes, and investing in our team’s professional development. 


Among our core principles is ikigai, the Japanese concept of finding one’s life purpose. Each of us has a unique purpose, and we are here to help our team and customers fulfil that purpose.

We strive to create a work environment that allows us to pursue our passions and align our work with our ikigai. By empowering our team to live and work according to our purpose, we create a happier, more fulfilled team that can deliver exceptional results.

For our clients, we offer products and services that help you fulfil your purpose and positively impact the world. When we all align with our ikigai, we can create a more fulfilling, purpose-driven world.


HoRenSo is not just a problem-solving system; it’s a core value deeply ingrained in our company’s culture. At its heart, HoRenSo stands for Hokoku (Report), Renraku (Contact), and Sodan (Consult), and it represents our commitment to collaboration and continuous learning.

HoRenSo is a way of working together that promotes efficiency and innovation, which we strive to embody daily. By following the HoRenSo system, we encourage our team to report problems and involve others in problem-solving. We understand that everyone has valuable insights, and by consulting with each other, we can find the best solutions.
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